Contact: Rachel Grace, The New BLK, 484-620-9755 direct, firstname.lastname@example.org
FOR IMMEDIATE RELEASE
OMAHA, NE — SEPTEMBER 10, 2015 — All next week, Brickway Brewery & Distillery in the Old Market is offering alleviation from the oppression of bad beer. Omahans are being called forth to surrender whatever subpar swill they have lying around in exchange for fresh Brickway beer—no questions asked. In addition, Brickway officials will be putting the bad beer to good use in constructive ways, since it’s basically water anyway.
From September 13 to September 19, 2015, dubbed Bad Beer Amnesty Week, visitors to the tasting room at 1116 Jackson Street will receive a Brickway six-pack of their choice (Pilsner, Hefeweizen, or India Pale Lager) only once they give up a six-pack of another type of beer. No purchase is necessary but participants must be 21 years of age or older with ID. The tasting room is open Monday through Thursday 4 p.m. to midnight, Friday 12 p.m. to 2 a.m., Saturday 11 a.m. to 2 a.m. and Sunday 11 a.m. to 2 a.m.
There are many compelling reasons to offer amnesty to those in possession of bad beer. Perhaps you’ve been left with unwanted beer after Labor Day weekend or had to pick something up from the gas station you don’t really like. Maybe you’ve been meaning to try Brickway and haven’t gotten around to it. Whatever the reason, craft breweries like Brickway now represent more than 11 percent of the U.S. beer market, or 21 million barrels in 2014, according to the Brewers Association. It’s a better time than ever to find out why.
The Brickway crew will be using the surrendered beer in a multitude of ways throughout the week: as moisture for a community garden, for example, and lubrication for an end-of-summer slip n’ slide. On Friday, September 18 at 8 p.m. at the tasting room, brewmaster Zac Triemert will take a dip in a dunk tank filled with it, along with other special guests. “We’ve discovered over the years that there are a lot of things you can do with bad beer that are better than actually drinking it,” says Triemert. “At the same time we want to offer the community a chance to see what Brickway is all about free of charge. It’s a win-win.”
Visit beeramnesty.com for more information.
We make beer for drinking: brewed fresh on premises according to strict standards, tested recipes, and years of experience.
Brewmaster Zac Triemert was named one of the “20 Entrepreneurs to Watch” by Worth and one of the “40 Big Thinkers Under 40” by Food & Wine.
This is Omaha’s only combination brewery/distillery and first since Prohibition.
Pilsner, Hefeweizen, IPL available in cans—all made with premium ingredients and zero adjuncts.
We also make Brickway Aged Whisky and Brickway White Whisky, both double-pot distilled with single-malt grain in Scottish-made stills.
Find Brickway beers in Nebraska, Iowa and South Dakota at quality retailers, including Hy-Vee, Baker’s, Whole Foods, Bucky’s, Beertopia, Brix and Spirit World.
16 rotating taps at the Brickway tasting room in the Old Market, including seasonal small batch varieties.
On tap at 100+ locations in Omaha and Lincoln.
Brickway Brewery and Distillery
1116 Jackson Street
Omaha, NE 68102